Navigation patterns of museum websites: Desktop

A collection of museum homepages

Single tier menu

The V&A’s homepage
V&A
The Wellcome Collection’s homepage
Wellcome Collection
  1. The work of navigating to deeper sections of the site is done on the individual landing pages of each section. This makes most sense on pages like What’s On where users are likely to want to filter the listing. On other sections like Join & Support, users may need to work a little harder to find the right links on the page.
  2. The footer houses the depth of the site. The V&A is a large and complex organisation doing lots of varied work, most of which is only relevant to small minority of users.
The V&A’s footer
V&A Footer

Two tier menu

Getty Museum homepage
Getty
Somerset House homepage
Somerset House
The Hepworth Wakefield homepage
The Hepworth Wakefield

Drop-down mega menu

Barbican homepage with drop-down mega menu open
Barbican
The Royal Academy of Arts homepage with drop-down mega menu open
Royal Academy of Arts

Hamburger menu

The National Gallery homepage
The National Gallery
The Design Museum homepage
The Design Museum

Overflow menu

The Science Museum homepage
Science Museum
Dulwich Picture Gallery homepage
Dulwich Picture Gallery
The Broad homepage
The Broad

Other approaches

Rijks Museum homepage
Rijks Museum
Moco Museum homepage
MOCO
MOCA homepage
MOCA

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