It’s a good question because once the brand design and the bells and whistles of a flattering or intentionally disorienting UI are removed, seen through, or got bored with, the success of any publishing platform comes down to the quality of the stories it tells to an audience it knows well, and how its funds its business. Doing business and doing weird art have rarely combined well, and one wonders whether brand messages…
If only they could find a way to employ their weirdness to better tell the stories. The zany buttons and characters all create a place a millennial can feel proud to call their news source. However, as you say, underneath this facade they’re telling the same stories in the same way.
I wonder whether a change in the traditional editorial model and process could lead to more impactful results. When was the last time an engineer sat next to a writer to figure out how best to tell a story?