If only they could find a way to employ their weirdness to better tell the stories. The zany buttons and characters all create a place a millennial can feel proud to call their news source. However, as you say, underneath this facade they’re telling the same stories in the same way.

I wonder whether a change in the traditional editorial model and process could lead to more impactful results. When was the last time an engineer sat next to a writer to figure out how best to tell a story?

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